Ad specifications

Here you can find technical specifications for our media and instructions for preparing and sending ad material. For tailored solutions, please contact our media services at mediamyynti@a-lehdet.fi or +358 50 414 4200.

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Print specs

Printing info

  • Apu

    Size: 217 x 280 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: PunaMusta Oy

  • Apu Terveys

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: UPC Print Oy

  • Avotakka

    Magazine size: 230 x 297 mm
    Printing process: Offset
    Binding: Adhesive stitching
    Printing house: Forssa Print Oy

  • Demi

    Size: 210 x 275 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: UPC Print Oy

  • Eeva

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Adhesive binding
    Printing house: Forssa Print Oy

  • Image

    Size: 230 x 300 mm
    Printing process: Offset
    Binding: Adhesive binding
    Printing house: Printall Oy

  • Kaikkien aikojen Joulu

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Adhesive binding
    Printing house: UPC Print Oy

  • Kaikkien aikojen Jouluherkut

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Adhesive binding
    Printing house: UPC Print Oy

  • Kaneli & Sokeri

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: Forssa Print Oy

  • Kauneus & Terveys

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Adhesive binding
    Printing house: Forssa Print Oy

  • Kotivinkki

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: Forssa Print Oy

  • Maku

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: Forssa Print Oy

  • Meidän Mökki

    Size: 217 x 280 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: UPC Print Oy

  • Meidän talo

    Size: 217 x 280 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: UPC Print Oy

  • Mondo

    Size: 230 x 300 mm
    Printing process: Offset
    Binding: Adhesive binding
    Printing house: Printall As

  • Trendi

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Adhesive binding
    Printing house: PunaMusta Joensuu Oy

  • Tube

    Size: 210 x 275mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: UPC Print Oy

  • Tuulilasi

    Size: 217 x 280 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: UPC Print Oy

  • Unelmien Käsityöt

    Magazine size: 230 x 297 mm
    Printing process: Offset
    Binding: Stiftattu
    Printing house: Forssa Print Oy

  • Unelmien Talo&Koti

    Size: 230 x 297 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: UPC Print Oy

  • Viherpiha

    Size: 220 x 280 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: Forssa Print Oy

  • Voi Hyvin

    Size: 217 x 280 mm
    Printing process: Offset
    Binding: Saddle-stitching
    Printing house: UPC Print Oy

Ad formats

ad_sizes

Back cover
A blank space (height 30 mm) must be available on the back cover material for the address.

Ad sizes

  • All sizes are trimmed sizes.
  • All measurements are in millimetres (widht x height).

Group 1 Urheilulehti
Group 2 ApuTerveys, Apu Matka, Avotakka, Eeva, Kaikkien aikojen Joulu, Kaikkien aikojen Jouluherkut, Kauneus & Terveys, Kotivinkki, Maku, Trendi, Unelmien Käsityöt, Unelmien Talo&Koti                    
Group 3 Apu, Tuulilasi, Voi Hyvin, Meidän Mökki, Meidän talo                  
Group 4 Image, Mondo                    
Group 5 Viherpiha                    
Group 6 Demi, Tube

Ad formatGroup 1Group 2Group 3 Group 4Group 5Group 6
2/1460 x 273460 x 297434 x 280460 x 300440 x 280420 x 275
1/1230 x 273230 x 297217 x 280230 x 300220 x 280210 x 275
1/2 horizontal230 x 134230 x 146217 x 137230 x 150220 x 140210 x 135
1/2 vertical113 x 273112 x 297106 x 280115 x 300110 x 280100 x 275
1/3 horizontal230 x 93230 x 99217 x 93230 x 100220 x 93210 x 90
1/3 vertical81 x 27377 x 29772 x 28075 x 30073 x 28070 x 275
1/4 horizontal230 x 73230 x 74217 x 70230 x 75220 x 70210 x 70
1/4 vertical65 x 27360 x 29754 x 28057 x 30055 x 28053 x 275
1/4 square113 x 134112 x 14688 x 120115 x 150110 x 140100 x 135

Material instructions

Please note the following when preparing ready-to-print or PDF material for A-lehdet.

Sheet size and margins for trimming

The sheet size for publication must correspond to the trimmed size of the magazine. Trimming margins must exceed the trimming lines for the finished sheet by 5 mm and should be reserved on all sides of the sheet, the excess area will be deleted during positioning.
No text or logo should be stationed closer than 5 mm to the edge of the finished sheet (size of publication). In adhesive-bound magazines the margin for the spine in texts for two-page spreads should be considered. Normally 6 + 6 mm is enough.

Colour grading

Always grade all colours as process colours CMYK (different applications treat PMS colours in different ways).

Use of images

Please confirm the resolution of the images you plan to use is sufficient. In magazines the image resolution should be at least 200 dpi.

Fonts

Our systems supports Adobe Type 1 and Open Type fonts. If you send material other than PDF format, please remember to include
details of the fonts used. Do not use True Type fonts. Always convert fonts to paths whenever possible.

Boldness of lines

The use of hairlines is not advisable. Depending on the applied printing resolution and software for printing the true boldness of lines
varies. Define the boldness of lines either in pixels or in millimetres.

Material delivery

We require materials in PDF format and the supply of materials through the material transfer and checking service of Aikakausmedia ADS Ltd www.aikakausmedia.fi. The service is free to use. Aikakausmedia ADS Oy charges only for resends. 

Insert specs

Formats

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Glue drop

Glue drop inserting is suitable for thin and small inserts, such as subscription cards and light-weight sample bags. The insert is glued with a light strip of adhesive and it can be removed without damaging the print.

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Loose insert
Loose inserts can be larger, heavier and thicker than glue bound inserts. A loose insert is inserted into a finished magazine in a random space.

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Individual packaging
Individual packaging is a versatile way to add inserts in the same package with the magazine either loose, inserted or glued into the magazine cover. In individual packaging a plastic film is folded around the magazine and sealed into a bag. 

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Bound insert (addhesive binding)

The insert is incorporated within the magazine. 

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Bound insert (saddle-stitched)

The insert is incorporated within the magazine. The insert can be placed on the cover or in a centerfold.

NOTE: Sample bags and product inserts

Sample bags and product inserts can be incorporated as glue strip and loose inserts as well as individual wrapped. In order to ensure mechanical production, it is always necessary to check in good time the insert’s suitability to the machinery being used. 

Sample bags can be filled max 25 % of the theoretical volume of the bag. The seams of the sample bag mut be min 5 mm wide and able to with stand the pressure form stacking.

Insert sizes

Packing and delivery instructions for inserts and product samples

Please make sure that all deliveries display a sample of the insert and are accompanied by a delivery note stating:

  • name of the advertiser and the insert
  • magazine name, date and/or issue
  • total number of inserts/ samples in the delivery

Packing instructions for inserts

Packed into boxes and boxes on a pallet, or inserts as loose bundles on a pallet packed equally big bundles (20-30 pc) and cover of inserts pointing upwards. Bundles tightly packed on a pallet.

Mark the boxes/pallets clearly:

  • name of the insert
  • total number of inserts in the delivery
  • name and issue of the magazine in which the inserts are used

Please attach one insert on top of the box/pallet.

Packing instructions for product samples

Packed into boxes. Samples in good order; cover of samples pointing upwards. Lines and layers separated with cardboard. Mark the boxes/pallets clearly:

  • name of the product sample
  • total number of product samples in the delivery
  • name and issue no of the magazine in which the inserts are used

Please attach one product sample on top of the box/pallet.

Insert deliveries

Delivery addresses

Forssa Print Oy
Helsingintie 22-24
30300 Forssa, Finland

Pekka Sälpäkivi
+358 400 480 458
pekka.salpakivi@forssaprint.fi

Printall AS
Tala 4
11415 Tallinn, Estonia

Meeli Lestman
+372 6 698 400
meeli@printall.ee

PunaMusta Tampere Oy
Jälkikäsittely
Kaapelikatu 1
33330 Tampere, Finland

Pia Mäkelä
+358 10 230 8400
pia.makela@punamusta.com

PunaMusta Joensuu Oy
Jälkikäsittely
Kosti Aaltosen tie 9
80140 Joensuu, Finland

Henna Pajarinen
+358 10 230 8432
henna.pajarinen@punamusta.com

UPC Print Oy
Gerbyntie 18
65230 Vaasa, Finland

Kim Uppgård
+358 63 218 000
kim.uppgard@upc.fi

Display specs

Banner units

Banner unitDimensions (W x H in px)File size limit (kb)
Giant panorama980 x 400200
Panorama980 x 120100
Rectangle300 x 250100
Giant rectangle468 x 400100
Mobile giant panorama / panorama300 x 30050
Mobile rectangle300 x 25050
Wallpaper1600 x 1300200

Material instructions​

Material: JPG/GIF/PNG/HTML

Further instructions: verkkomainos(ät)a-lehdet.fi

All banners delivered to A-lehdet should use HTTPS protocol

HTML5-materials

Click function: window.open (clickTag, "_blank");

HTML-file has to include: <script type="text/javascript">var clickTag = "Insert landing page url here"; </script>

Wallpaper

Size: 1600x1200px excluding Terve.fi, that is 1800x800px

Format: JPG/PNG/GIF, only a static image, wallpaper is not clickable

Max weight: 200KB

Interstitial

Size: 1200x1600px

Format: JPG/PNG/GIF, only a static image

Max weight: 300KB

Videobanner made at A-lehdet

Videofile as a MP4 and a landing url

Swipe made at A-lehdet

3 to 6 images and one or separate landing urls for every iamge

Sizes: 980x400px, 980x120px, 468x400px, 300x300px and 300x250px

Format: JPG/PNG/GIF, only static images

Native ad

Size: 760x760px

Title: 64 characters

Max weight: 100KB

Format: JPG, only a static image

Audio- and video instructions

  • If the banner has audio effects, they should not be activated automatically, but only by the user.
  • Activation should be done by klicking (play- and stop-buttons) or by mouse-over, when the audio should have 0,5 seconds delay and the audio goes off when the mouse goes off the banner.
  • The volume should start from 0 % and grow to maximum during 2 seconds.

Video

Wrapper

  • VAST

Inline

  • Format: MP4
  • Atleast 1280x720px
  • Max length 15 sec

Material delivery

Materials should be delivered to verkkomainos@a-lehdet.fi three (3) working days (specialformats five (5) working days) before campaign start.

Kindly include the following information

  • name of the advertiser and the campaign
  • campaign period
  • target media
  • the material in PNG, GIF, JPEG, or HTML format
  • target url (landing page)
  • any other campaign specific information

A-lehdet is not responsible for any delays on campaign start when
the delay is caused by the material delivery after deadline. Also A-lehdet is not responsible for the under delivery if the campaign has started late due the delayed material delivery. 

Incorrect material

If the material is not done by the instructions shown above or needed information is missing, A-lehdet will send the material back to its sender. Media has the right to not accept the material that is not proper for its content. In that case media should inform both customer and A-lehdet that the material will not be run on the media. A-lehdet is not responsible for delays caused by the incorrect material. Anyway A-lehdet will inform the sender as soon as possible about the mistakes on material.

E-Newsletters

Advertisers can use our newsletters for display ads or content marketing.

Content marketing

  • Image size: 270 x 270 px
  • File format: JPG
  • File size limit: 50 kb
  • Maximum lengt of text: 400 characters (including header, body text, links) 

Display ads

  • Banner unit: Rectangle, 300 x 250 px
  • File format: JPG
  • File size limit: 50 kb

Material delivery

Materials should be delivered to verkkomainos@a-lehdet.fi seven (7) days before publishing of the newsletter.

Kindly include the following information

  • name of the advertiser and the campaign
  • target media (name of the newsletter and publishing day)
  • the material in JPEG format
  • target url (landing page)
  • any other campaign specific information