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100% for young women


Demi is the favourite brand of young women and a phenomenon that reaches over 50% of its target group. Demi’s stories entertain, embolden and encourage. The magazine’s subjects range from beauty, fashion, health and relationships to entertainment, hobbies and studies.

The reader: 15–19-year-old young women who actively influence their own and their family’s consumer decisions.

Media info
  • Circulation: 38 418 (LT 2015)
  • Readership: 113 000 (KMT 2017)
  • Editor-in-chief: Anni Lintula
Editorial calendar
IssueOn saleClosingContents
121.12.201629.11.2016Boys. Idols speak boldly about their feelings. Grab your dream summer job. + 10 tips for better sleep. Forge friendships that last from one year to the next. Student extra. Lovely lingerie. issue. Super trends for spring. Important information about intimate health.
429.3.7.3.A strong mind. Everything you should know about mental wellbeing. The hair extra. Take a language trip.
526.4.4.4.Parties. Great hairstyle ideas and the best spring party dresses. Money extra.
631.5.9.5.Creativity number. Let your creative side run wild. Demi's big short story competition begins. The ABC's of a relaxed holiday style.
728.6.6.6.Idols. The summer's hottest movie stars and festival performers. The best clothing options for the summer holidays. & wonderful: fall in love with your body and discover the joy of sports. The best style for school.
930.8.8.8.A fun life. 100 ideas for a wonderful everyday life. Autumn fashion hits.
1027.9.5.9.Global number. Make your dream come true and travel the world. Skin care extra. girls and technology. Winter fashion greats.
1229.11.7.11.DIY extra. This year's best beauty products. Demin choices: year 2017 books.


In young people share their thoughts and ask for advice in all possible matters. The service has a group of popular YouTubers, whose channels have over 300,000 subscribers. 

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