Terms & conditions

A-lehdet sells and the advertiser purchases media services under these terms and conditions.

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Contents

1. Purchasing of Campaign         

1.1. Booking of Campaign              

1.2. Booking Confirmation             

1.3. Cancelling and Amendments of Campaign  

2. Display Campaigns                    

3. Digital Content Marketing Campaigns           

4. Responsibility for Content of Campaign       

5. Confidentiality and Targeting of Campaigns                            

6. Ads of Competitors                  

7. Prices, Discounts and Surcharges                    

8. Requirements to and Charges for Materials and Inserts and Product Samples                  

8.1. Requirements to Materials and Charges      

8.2. Inserts and Product Samples                            

9. Invoicing          

10. Force Majeure                           

11. Compensation for Damages and Limitation of Liability

12. Effective Term                           

13. Disagreements

Terms and conditions

Under these terms and conditions A-lehdet Oy (hereinafter “A-lehdet”) sells and the Advertiser purchases from A-lehdet various media visibility and media services (hereinafter “Campaign”).

1. Purchasing of Campaign

1.1. Booking of Campaign

Campaigns are booked by notifying A-lehdet media sales unit in writing, by phone 050 414 4200 or at mediamyynti@a-lehdet.fi.

1.2. Booking Confirmation

A booking shall become binding on the parties after A-lehdet has sent a respective confirmation.

1.3. Cancelling and Amendments of Campaign

Confirmed campaigns may be cancelled at the latest 7 days before the deadline for the delivery of materials to the media sales unit of A-lehdet. If the cancellation is made after the respective deadline, at least fifty (50) per cent of the price of the ad shall be charged to cover the additional work caused by the cancellation.

Cancellations of booking of ads placed to designated spots shall be cancelled at the latest 14 days before the deadline for the delivery of materials.

Special terms and conditions applied to display campaigns and digital content campaigns are set out in sections 2 and 3.

A-lehdet retains the right to move or cancel a campaign without compensation, if this is warranted by exceptional circumstances. In such case A-lehdet shall notify the Advertiser thereof immediately, and shall make their best effort to provide a new time slot or impression to replace the changed or cancelled time slot or impression.

Unless there is another agreement or unless this is warranted by the selected ad type, the Advertiser may not make any amendments to the booked campaigns or influence the editorial context in which the ad is run.

2. Display Campaigns

A Display campaign means a single set of ads booked at the same time and promoting the same product or service. The campaign shall be confirmed in writing or digitally by the date of expiry of the offer stated therein.

A-lehdet sells campaigns on the basis of impression and time slots. When ordering an ad space the Advertiser shall provide in advertising instructions of A-lehdet (http://www.a-lehdet.fi/mainostajalle/aineisto-ohjeet) detailed information, and shall deliver the materials of the campaign in accordance with the time schedules and technical guidelines set out in the advertising instructions of A-lehdet. If campaign materials are delivered late, the impression targets shall be met in full if this can be done regardless of the possible delay.

A-lehdet shall provide an impression guarantee for campaigns sold on impression basis, subject to the exceptions referred to below. If the campaign does not provide the purchased number of impressions, the campaign shall be extended until the number of impression is achieved. A-lehdet has the right to continue the campaign on the next day with the Advertiser’s consent until the number of impressions is reached. Subject to a separate agreement any shortfall in impressions may be compensated within the next campaign. If by the end of the campaign the number of impressions falls short of the target by at most 5 per cent, such impressions shall not be compensated. If the campaign has fallen short of the target due to late delivery of materials, the impressions shall not be compensated. The number of impressions and clicks shall be monitored by the ad management system used by A-lehdet.

In case of campaigns purchased for packages A-lehdet does not guarantee visibility in all media mentioned in the package.  Campaigns purchased directly for the media shall have priority over campaigns purchased for a package, and ads are run in these media of the package which have space for them.

If a campaign is cancelled within one week before the intended launch date the Advertiser shall be charged 50 per cent of the net price of the campaign.

A-lehdet retains the right to move or cancel a campaign or an impression without compensation, if this is warranted under exceptional circumstances. In such case A-lehdet shall notify the Advertiser of immediately, and shall make their best effort to provide a new time or impression to replace the changed or cancelled time or impression.

Unless the parties agree otherwise or unless the selected ad type requires otherwise, the Advertiser may not make any amendments to the booked campaigns or have an impact on which editorial context the ad is run.

3. Digital Content Marketing Campaigns

A digital contact marketing campaign means a single set of ads, booked and confirmed at the same time, and promoting the same product or service or products and services within the same product family. The campaign shall be confirmed in writing or digitally by the date of expiry of the offer stated therein.

The Advertiser shall be responsible for the tested products and their delivery to the blogger. If the delivery of the products is delayed for reasons attributable to the Advertiser, the posting schedule may be postponed. The period of testing the products is at least 2 weeks. If the time of the campaign is postponed for reasons independent of A-lehdet, the bloggers approved for the campaign may be replaced.

If the Advertiser wishes to add new postings or content sets to a campaign during the period of running the same, the price shall be reviewed on a case-by-case basis. If the requested additional posting or other addition does not constitute a part of the confirmed campaign by their topic or property of products, it shall be priced as a separate campaign.

An express service fee of 500 euros shall be applied to a campaign where the first posting is published in less than 7 days after the campaign is confirmed.

The bloggers suggested in the campaign offer are examples of the type of bloggers appropriate for the campaign. The bloggers are recruited only after the Advertiser has approved the price, the schedule and the brief of the campaign. The price and extent of the campaign (incl. the number of bloggers and postings) approved for the campaign shall be binding, unless any possible change of bloggers has a material impact on the realisation of the campaign.

If the Advertiser has to cancel a confirmed campaign or a part thereof, A-lehdet shall charge the following basic fee, which shall be calculated on the basis of the net price of the cancelled campaign:

  • cancellation 31 days or more before the launch of the campaign 25%
  • cancellation 15–30 days before the launch of the campaign 50%
  • cancellation 14 days or less before the launch of the campaign 100%

If the entire campaign is rescheduled for reasons attributable to the Advertiser (e.g. delayed delivery of the product), A-lehdet shall charge a postponement fee in the amount of 25% of the confirmed net price of the campaign.

4. Responsibility for Content of Campaign

The Advertiser shall be responsible for ensuring that the campaign delivered to A-lehdet complies with the effective laws, regulations of the authorities and the self-regulatory bodies of the advertising industry, the instructions given by A-lehdet and fair practice. A-lehdet shall have the right to refuse running or implementing the campaign without compensation, if according to the understanding of A-lehdet it is contrary to the requirements set out above.

The Advertiser shall be responsible for the rights towards the materials or the right of use of the same, as well as for ensuring that running or implementation of the campaign does not violate any copyrights, patents, intellectual property rights or any other rights, or cause any damages. The Advertiser shall be responsible for obtaining all the rights referred to above, or for costs arising from the exercise of the same. The Advertiser shall be responsible for any damages caused by violation of any copyrights, patents, intellectual property rights or any other rights of third parties, or other consequences thereof.

The advertiser is responsible for providing the assistant responsible for content production with any special expertise or training that may be required by the cooperation with A-lehdet, as well as for informing about any possible risks. In those situations in which the advertiser provides a third party with products, materials or related instructions for producing material, A-lehdet bears no responsibilities to the advertiser or third party related to these.

A-lehdet shall not be liable for any expenses borne by the Advertiser or a third person, or any damages suffered by the Advertiser or a third person as a result of violation of the terms referred to above.

A-lehdet has the right, at their discretion, to not publish campaigns, which in their opinion are in breach of the provisions set out above, and A-lehdet shall not be responsible for any benefits possible promised by the campaigns.

A-lehdet shall not bear any responsibility if the campaign cannot be published for production related reasons. Furthermore, A-lehdet shall not be responsible for minor printing, layout or technical errors, which do not affect the content of the campaign and do not impair its advertising value. A-lehdet shall not be responsible for errors caused by deficient or erroneous materials delivered to them.

If the delivered materials are defective, the Advertiser shall compensate A-lehdet for the costs incurred.

A-lehdet shall have the right to position the campaign taking into consideration the procedure applicable from time to time and relevance thereof. Any notices and claims shall be served in writing within 8 days from the publication of the ad, the launch of the campaign or the agreed publication date.

5. Confidentiality and Targeting of Campaigns

The Advertiser warrants that they comply with all effective provisions of the Personal Data Act, the Electronic Communications Privacy Act as well as any other applicable legislation in their campaigns, their target sites as well as upon implementation of the targeting techniques. Cookies or other similar techniques may be used provided that the Advertiser has obtained a prior consent of A-lehdet for such purpose, or has entered into a separate agreement with A-lehdet on collection of data from the web pages of A-lehdet.

If the campaign is targeted based on the visitors’ online conduct, the Advertise undertakes to observe the self-regulatory principles laid down by Interactive Advertising Bureau (IAB) European Framework for Online Behavioural Advertising, and shall take necessary technical and other measures to implement these principles.

Ads may be targeted based on location of the user’s terminal equipment only with a prior consent of A-lehdet. Location-based advertising is permissible provided that the user of the target media has given their explicit consent for the use of their location data, or the location data have been rendered anonymous so as to ensure that they cannot be linked, as such or in combination with other data, with the user.

6. Ads of Competitors

In target media campaigns of the Advertiser can be run at the same time as Campaigns of the Advertiser’s competitors. Due to the confidential nature of their customer relationships, as well as due to the limited number of advertising spots A-lehdet cannot provide preliminary data of campaigns run by competitors.

7. Prices, Discounts and Surcharges

Unless the parties have agreed otherwise, the parties shall apply the pricelist of A-lehdet effective at the time, and the value added tax at the effective rate at that time shall be added to the prices set in that pricelist.

A-lehdet shall retain the right to change the published prices. The price increase shall apply to all campaigns, which are launched after the effective date of the price increase, unless A-lehdet has made the Advertiser another binding offer. In such case the Advertiser shall have the right to cancel the entire campaign or a part thereof, or to limit its duration without charge within 7 days as of the date when the Advertiser was notified in writing of the price increase. If the price increase is caused by legislation or actions of authorities, the Advertiser shall not be entitled to cancel the campaign or limit its duration.

A-lehdet provides media and advertising agencies, which satisfy the quality and operational criteria established by A-lehdet and whose volume within a contract year exceed at least a 20 000 euro net threshold, a discount in the range of 5–15%.

If A-lehdet and the Advertiser have signed an annual contract, the discounts under such annual contracts shall be calculated applying the price of the purchased ads without VAT, less the discount agreed in the annual contract. If the threshold value in euros agreed in the annual contract is not achieved, A-lehdet shall be entitled to bill the Advertiser for the excess discounts provided. No annual contractual discount shall be granted on prices of exhibits, product samples and digital content marketing campaigns.

A special discount awarded to new customers shall apply to Advertisers whose latest campaign in the media of A-lehdet ended at least 18 months before. The discount shall be effective for one month from the first ad impression.

8. Requirements to and Charges for Materials and Inserts and Product Samples

8.1. Requirements to Materials and Charges

Any advertising materials shall be delivered in the ready-to-use state. If materials are delivered in any other form, the Advertiser shall be invoiced for the costs related to producing the material.

8.2. Inserts and Product Samples

No annual contract based discounts shall be offered on inserts and product samples. The Advertiser shall be responsible for ensuring that the printed inserts are delivered to the printing house of the publication in question by the agreed deadline. A-lehdet shall invoice the expenses connected with preliminary handling of inserts that were packaged poorly or damaged during transport and with possible reduction of production efficiency. In case that the press run changes, the cost connected with extra inserts shall not be compensated. Any extra inserts shall be destroyed after binding, unless agreed otherwise. The customer shall pay any expenses stemming from potential return.

9. Invoicing

The basis of invoicing of the display campaigns implemented as online services of A-lehdet are the run impressions based on the recommendations of IAB Finland at the time in question. The ad management system of A-lehdet shall be used to measure ad impressions. Display campaigns are invoiced based on ad impressions at the launch of the campaign.

Otherwise the campaigns are invoiced in accordance with the currently effective pricelist of A-lehdet upon the launch of the campaign.

10. Force Majeure

The campaigns are published and implemented subject to the provisions of force-majeure, meaning that A-lehdet are not under obligation to compensate for damages caused by unforeseen circumstances such as strikes, technical failures, delays caused by subcontractors, and other such circumstances that A-lehdet cannot be reasonably expected to affect or that are beyond the scope of influence A-lehdet.

11. Compensation for Damages and Limitation of Liability

The parties shall not be liable for indirect damages caused to the other party. The liability of A-lehdet for direct damages is limited to the price of the purchased campaign. The limitation of liability referred to above does not apply if damages are caused intentionally or by gross negligence or by violating the provisions of section 5 of these terms and conditions of sale.

12. Effective Term

These terms and conditions shall enter into effect when the Advertiser confirms the offer of A-lehdet in writing (e.g. by e-mail) or when A-lehdet has respectively confirmed the order placed by the Advertiser. The contract shall remain effective until the expiry of the campaign period agreed by the parties, unless otherwise provided in any other section hereof or in special terms agreed by the parties.

If the re-targeting method is applied in the campaign, the Advertiser shall remove the ad tags used in the campaign from their web pages after the campaign has ended.

13. Disagreements

Any disagreements between A-lehdet and the Advertiser, which cannot be settled by an agreement, shall be settled in accordance with the rules of the Arbitration Committee of the Central Chamber of Commerce. The Arbitration Committee shall include one arbitrator and the proceedings shall be held in Helsinki.